Our Mantra

It’s not about your body,

it’s not about your budget,

it’s about your attitude. 


UMass Amherst Fashion (also known as UFAB) is a platform that promotes diversity, inclusivity, fluidity, and personal fashion. This blog features students of UMass Amherst showing off their style and personality. We open this platform to amplify the voices of creatives (photographers, videographers designers, stylists, artists, etc.) on campus in order to build a more connected community. We aim to encourage students to project and embody themselves. Our mission is to showcase people, voices, and stories through the lens of fashion.



“When you don’t dress like everybody else, you don’t think like everybody else”

- Iris Apfel

 “Be healthy and take care of yourself, but be happy with the beautiful things that make you, you.” - Beyonce 


a photo(s) by DMing us, emailing us, or tagging us in a photo or even tag a friend!

Tell us your story

Tell us about your interests in the creative industry and what inspires you! We want to learn about your passions, hobbies, and goals! 


Want to collaborate with our team on a project (event, photoshoot, video, conference, etc.)? Share your ideas with us!


Get featured on UFab TV! All students interested in being featured on UFab or working with UFab have the opportunity to be featured on UFab TV. UFab TV is a visual representation of student stories through the lens of fashion.

Get involved